Approach
Change that holds.
Our method is the Holdfast Method™, built on international best practice in behavioural science: one peer-reviewed model that brings together 19 established models of behaviour change, adapted by Luminair Systems for local government. It works across three layers.
People
Can they do the right thing? Is it easy? Do they want to?
Programs
What you run to change it, from education and prompts to incentives, enforcement and changes to the setting.
Policy
The services, event conditions, contracts and local laws that hold the change in place.
How it works
Diagnose. Prioritise. Make it second nature.
Delivered through the Holdfast Method™, across people, programs and policy.
01 · Diagnose
Build your Lever Map
On-the-ground observation at your sites and events, short conversations with residents, visitors and organisers, mystery visits, and your existing weighbridge, contractor and program data, mapped against the programs you already run.
You receive: your Lever Map. The programs you already run, mapped against what’s driving the behaviour and who holds each lever, ranked by likely impact, with a per-person baseline separating everyday load from visitor and event peaks.
02 · Prioritise
Set your Priority Levers
A short, costed list of the changes that will shift the most tonnes, usually adjustments to programs you already run, with owners, targets and measures linked to your Waste Reduction and Recycling Plan.
You receive: your Priority Levers, trialled on a site or event and ready for your team to act on, with support to build them into services, event conditions and contracts.
03 · Make it second nature
Track the shift
Re-measure against your baseline to confirm the behaviour has changed, not just the tonnage, then compare sites, events and suburbs over time.
You receive: your Ideas to Impact Map, a results review and an optional annual benchmark.
Prove it at one site. Then roll it out.
Your own field staff are trained to run behaviour observations at each site and event every quarter. Results feed your Ideas to Impact Map and leaderboard, comparing every site against its own starting point, so the cost per site falls as you grow.
How it works across your council →The Ideas to Impact Map
One line of sight from idea to result.
Council’s quarterly decision tool. It shows what to scale, what to refine and what to stop, in tonnes and dollars.
Ideas
A holding bay for ideas from your staff, partners and community.
Initiatives
What’s in play this quarter, each with expected tonnes and cost.
Impact
Cumulative results, ready for your executive, councillors and plan review.
Leaderboards change behaviour too.
What gets compared gets improved. When organisers, venues and suburbs see how they rank, they do more of what the leaders do.
Prove it small. Scale it with confidence.
Every event, venue and precinct is a test bed. Trial reusables, container recovery, bin placement or prompts before committing a budget.
Engage
Start free. Discover. Prove it small. Keep it going.
Tools tested in real pilots with State agencies, venues and councils. Your team runs them; we keep them current and benchmarked.
Free
Start here
Waste spend calculator. Test whether your spend is keeping pace with your tonnes and targets.
Your waste spend snapshot. A one-page summary of your calculator results, ready to take to your executive or council.
Try the calculatorDiscovery
The Discovery Session
Find your tipping point before you commit to a pilot.
Your challenges and opportunities. Key and emerging, specific to your region and program.
Your priorities and resources. Defined with your team, so the pilot fits what you have.
$4,300
Credited in full against your Tipping Point pilot.
Book nowPilot
The Tipping Point pilot
One site, precinct or event, over 4 to 8 weeks. Prove it small before you scale it.
Your baseline. Everyday load versus visitor and event peaks, per person.
Your Lever Map. What drives the behaviour, and who holds each lever.
Your Priority Levers. The changes with the best return, trialled and measured.
From $26,200
Ask about a pilot placeAnnual licence tools
Improve and sustain
From $2,000 a year · each tool priced individually
Ideas to Impact Map. Your quarterly decision tool: every idea, every initiative and its impact in tonnes and dollars.
Leaderboard and benchmarking. Site to site, event to event and region to region.
Field observation kit. Training and tools for your own staff to run quarterly behaviour observations at sites and events.
Organiser champion kit. Onboarding, guidance and a results card after every event.
Local supplier list. Sustainable suppliers organisers can actually find.
ResponsibleSponsor framework. Sponsorship conditions and impact reporting that reward results.
Event sustainability guide and ISO 20121 pathway. Practical guidance and upskilling for organisers and suppliers, ahead of Brisbane 2032.
Talk to us about licensing →Team
People who know how councils work.
Follow Second Nature on LinkedIn →
Stefanie Wilson
CEO · Waste Economics & Behaviour Strategy
The economics and strategy of waste and resource recovery, the circular economy and sustainability. Almost 25 years in and around councils, including regional and remote communities. Led Queensland’s first event sustainability pilot (200,000+ attendees) and directed water, waste and energy reporting across major venues. Former Chair of Go Circular, a circular economy not-for-profit, and Australian guest observer at the 2026 ISO/TC 354 events sustainability committee. Invited speaker to Queensland Parliament and UN COP29. 500+ stakeholder engagements to the IAP2 standard.
Stephanie Lebeau
Sustainability and operations
Sustainability strategy, environmental management and operations across waste, supply chain, retail and major events. As Corporate Sustainability Manager at SUEZ Australia and New Zealand, she built a Sustainable Development Roadmap aligned to the UN SDGs and turned operational data into insight. National Sustainability Officer at Metcash (environmental management system, sustainable supply chain, energy-efficiency training and NGER carbon reporting), and Corporate Environment Manager at CHANEL, where she set carbon reduction targets and developed an eco-design tool now shared across the beauty industry. Most recently Sustainability Lead for the ICF Canoe Slalom World Championships Sydney 2025.
Keiran Travers
Waste and resource recovery
More than two decades helping councils and operators deliver waste, resource recovery and circular economy projects: procuring waste and recycling services, securing funding and approvals for infrastructure from organics collection to landfill upgrades, and advising councils on the Queensland waste levy. Former Project Development Manager at Veolia. MBA (University of Queensland) and Master of Environmental Management (Griffith University).
Tell us what you’re seeing.
Book an intro callDiscovery Session
×Find your tipping point before you commit to a pilot.
$4,300 ex GST · $4,730 inc GST
What we work through with you
· The key and emerging waste challenges and opportunities specific to your region and program
· What you already run, and what is and isn’t landing
· Your priorities, and the resources you have available: budget, people, assets and partners
· The best site, precinct or event for a Tipping Point pilot
How it works
· A pre-read of your Waste Reduction and Recycling Plan and program data
· A facilitated half-day session with your team, on site or online
· A written Discovery Summary within 10 business days, ready to brief your executive
Credited in full against your Tipping Point pilot when booked within 90 days.
Card payments are processed on Stripe’s secure checkout; we never see or store card details. Suitable for council purchasing cards, subject to your council’s procurement and card policies. A tax invoice from Luminair Pty Ltd (ABN 40 628 811 003) is issued for every payment. Online sessions include no travel; in-person sessions outside South East Queensland include travel at cost. Luminair Systems is a Local Buy supplier. Session terms.